Nancy Velasquez Castillo, a sales representative for Dugraf Mexico, participated in a series of visits to clients, suppliers, and institutions in Brazil, strengthening the exchange of experiences among the teams and expanding her knowledge of different segments of the printing and packaging industry.
Close relationships with customers and technical expertise are integral to the way Dugraf builds its relationships.
More than just providing printing solutions, we believe that understanding the challenges of each operation, monitoring production processes, and sharing experiences are essential to building lasting partnerships.
It was for this reason that Nancy Velasquez Castillo, a sales representative for Dugraf Mexico, visited Brazil for a week of team-building with the Dugraf São Paulo team.
The program included visits to major companies, training activities, and opportunities to learn about various applications in the printing and packaging industry, reinforcing one of the Dugraf Group’s core values: staying close to customers to understand their needs and provide specialized technical support.
An experience that connects Brazil and Mexico
The purpose of the visit was to bring the teams from the two operations even closer together, allowing Nancy to closely monitor the work Dugraf is doing in the Brazilian market.
Throughout the week, she was joined by Mariana, Marco, Marco Antonio, Alexandre Magno, and Adriano, members of the Dugraf São Paulo team, who shared their knowledge and experiences regarding customer relations, the specifics of different applications, and the technical support offered by the company.
This exchange of experiences is especially important for Dugraf Mexico, which combines the Dugraf Group’s track record and technical expertise with a local team dedicated to meeting the needs of the Mexican printing industry.
Collaboration among professionals enables the sharing of best practices, the expansion of knowledge, and the strengthening of a service culture based on closeness, trust, and an understanding of production processes.
A week of visits, learning, and sharing experiences
The itinerary was organized to provide exposure to different sectors, processes, and production environments, allowing Nancy to gain firsthand insight into Dugraf’s operations across a variety of applications.
Monday | Ball Aerosol and Trivium Aerosol
The week began with visits to Ball Aerosol and Trivium Aerosol, companies in the metal packaging industry.
The program provided an opportunity to engage with this market and learn about the specific characteristics of industrial applications, underscoring the importance of technical support and selecting solutions tailored to the requirements of each process.
Tuesday | Continental
On Tuesday, the schedule continued with a visit to Continental.
The meeting was part of an initiative to engage with various sectors of the economy, providing a broader perspective on the needs and challenges faced by the industry.
Wednesday | Brasilata and Crown
Wednesday was set aside for visits to Brasilata and Crown.
Our interactions with companies in the packaging industry reinforced the importance of understanding the unique aspects of each operation and maintaining a close relationship with customers.
In industrial processes, understanding actual production conditions is essential for providing appropriate technical guidance and contributing to the stability and efficiency of operations.
Thursday | Training at Dugraf São Paulo and a visit to SENAI
Thursday focused specifically on professional and technical development.
Nancy participated in training sessions at Dugraf São Paulo, deepening her understanding of the company's operations, its solutions, and the importance of technical support in serving customers.
The itinerary also included a visit to SENAI – Theobaldo De Nigris School, an institution recognized for its work in providing vocational training for the printing industry.
The combination of in-house training and exposure to the educational environment underscores the importance of ongoing professional development for professionals working in an industry characterized by technological advancements and the constant pursuit of productivity and quality.
Friday | Sarapuí, Rosni, Ipsis, and Escala 7
The final day of the program included visits to Sarapuí, Rosni, Ipsis, and Escala 7.
The variety of companies we visited throughout the week provided a broader perspective on the different needs and applications in the Brazilian graphic arts market.
Each meeting provided an opportunity to observe how working closely with customers helps build strong relationships and leads to increasingly specialized technical support.
The Value of Being Close to Customers
One of the most important aspects of the experience was the opportunity for Nancy to see firsthand how Dugraf builds and maintains long-lasting relationships with its customers.
This close relationship goes far beyond customer service.
It involves understanding production processes, being familiar with the challenges faced by teams, monitoring print jobs, and sharing technical knowledge that can contribute to print quality, stability, and productivity.
In the printing industry, each operation has its own specific characteristics. Equipment, substrates, production speeds, working conditions, and quality requirements can vary significantly.
That is why truly specialized customer service requires more than just product knowledge.
It requires knowledge of processes, applications, and, above all, people.
It is this combination that allows us to build relationships based on trust and provide support tailored to each client’s actual needs.
Knowledge shared among teams improves patient care
The integration between Brazil and Mexico represents an important opportunity for Dugraf's growth in the Mexican market.
By sharing experiences, service practices, and technical knowledge, teams expand their ability to understand different applications and identify opportunities for improvement.
Direct contact with experienced professionals and exposure to different production environments also helps foster a more comprehensive understanding of the challenges facing the industry.
For Nancy, the week in Brazil was an opportunity to learn and become more familiar with the customer service culture that Dugraf has built over the course of its history.
For Dugraf Mexico, this exchange helps strengthen the work carried out with Mexican clients, while respecting the unique characteristics of each market.
The Dugraf Group's international experience becomes even more valuable when shared with professionals who have firsthand knowledge of local needs.
More than just products—relationships built on trust
Nancy's visit to Brazil reinforces a belief that has been a constant throughout Dugraf's history: lasting relationships are built on presence, knowledge, and commitment.
In practice, this means continuously investing in team development, encouraging the exchange of experiences, and maintaining close contact with customers.
Specialized technical support is not limited to recommending a product. It begins with an understanding of the process and the ability to identify appropriate solutions for each application.
This philosophy guides Dugraf's operations across the various segments of the printing and packaging industry.
By bringing together professionals from different countries and sharing experiences gained in serving companies with diverse needs, the Dugraf Group strengthens its ability to act as a technical partner for its clients.
Dugraf Mexico: International Experience with Local Service
Dugraf Mexico continues to build its legacy with a commitment to working ever more closely with the professionals and companies that drive the Mexican printing industry.
With solutions for offset printing , dry offset , and metallography, the operation combines the expertise accumulated by the Dugraf Group with the dedication of a local team that understands the challenges and unique characteristics of the Mexican market.
Nancy's experience in Brazil represents another step in this process of development and integration.
More than just a week of visits, it was an opportunity to strengthen connections, share knowledge, and bring new experiences to customer service in Mexico.
Because we believe that sharing knowledge is also a way to strengthen relationships and build the future of printing.
Dugraf Mexico
International experience. Mexican talent. Commitment to the printing industry.